In 1795, when José Cuervo (Cuervo meaning “crow”) began commercially producing and distributing tequila, he used an image of a crow to label each barrel of his product for the many customers who couldn’t read Spanish. This branding mark represents the Cuervo family name and was also used to brand their cattle. In creating this memorable symbol of tequila, José Cuervo proved himself to be an early innovator in packaging design. It seems the crow has been, and always will be, affiliated with the time-honoured quality and legacy of Jose Cuervo Tequila, as well as Tequila itself.
